Our Story

“Passionate about having you experience Switzerland through the eyes of a local, I promise you a journey that is a personalized adventure – One that leaves you with incredible memories that will last a lifetime!”

About Swiss Private Tour

Meet Sal

Greetings from idyllic Switzerland! I’m Sal, founder of Swiss Private Tour, Zurich’s premier tour company, dedicated to providing unique, custom-tailored, and authentic tour experiences.

Originally from America, a Swiss girl stole my heart and I relocated to Zurich over twenty-five years ago. A world traveler and professional photographer in my spare time, I enjoyed a successful career in banking here in Zurich, all the while enjoying playing host to friends and family, who would come to Switzerland on vacation. It was incredibly fulfilling to share with them all the beauty that my adopted country had to offer, leaving them in awe.

Feeling the stress of my business environment, I woke up one morning and decided I needed a change for the benefit of my well-being. It was my darling daughters who gave me the idea to do something I loved and was passionate about, for a living: sharing my enchantingly beautiful country with visitors, just as I enjoyed doing so with family and friends.

Two years later, I’m living my dream and love each day. I meet people from all over the world, and am honored to take part in creating incredible travel memories for my guests, whom by the time we part ways, are more like friends. I want visitors like you to see and experience Switzerland through the eyes of a local – who also happens to be a professional photographer. The tours I create for you provide intimate and extraordinary experiences, which are unique, authentic, and exceedingly personalized in nature – something that no one else can offer!

Please visit my Facebook page or Instagram to learn more about my tours.

Company Information

Swiss Private Tour is a trademark and brand by Valuesource (GmbH), registered with Swiss Chamber of Commerce.

The company’s legal address and office location is in Zurich.

Related links: Company registration